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Demi Lovato is the new face of Skechers.  Following in the footsteps of fellow pop stars like Britney Spears and Christina Aguilera, Demi has signed on to represent the California-based shoe brand through 2016. 

The 21-year-old says in a statement that she's excited to be promoting a brand that "[her] generation grew up with," and looks forward to introducing the new collection to her fans. 

Women's Wear Daily reports that Demi will be featured as a part of Skechers' global campaign, including ads for digital, in-store, print and television.  

Meantime, the star is prepping for her world tour "Demi," kicking off in Baltimore on September 6th. 

Photo: Getty Images