H&M is dealing with fast fashion’s waste problem by creating clothing made from eco-friendly, biodegradable materials. The retailer’s new Conscious Exclusive collection uses fabrics made from surprising sources: pineapple leaves, orange peels and algae. So when these clothes end up in a landfill someday, at least they will be able to degrade.
H&M has been doing the Conscious Exclusive collections since 2012 and have used durable fabrics like organic cotton, hemp, and recycled polyester in the past, but now they’re getting more creative with alternative materials Piñatex is made from the fiber of pineapple leaves and will serve as H&M’s leather alternative Orange Fiber feels like silk and is made from the peels of oranges that have already been juiced and would have just been thrown away BLOOM Foam is made from algae and is used for shoes, instead of the petroleum used in many shoe soles.
This new collection hits H&M stores on April 11th. It’s full of fun summer clothes, including maxi dresses, high waist wide leg pants, and cowboy boots. These are premium pieces that are higher quality than most fast fashion, so if you need chic styles that are better for the planet, look no further.
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