McDonald's new uniform: did somebody say dystopia?


McDonald’s (MCD) announced the new uniforms earlier this month, saying it developed the two new “uniform collections” on feedback from employees and customers. As many as 850,000 restaurant workers may end up wearing the uniforms’ utilitarian charcoal grey shirts and pants, along with matching aprons and caps. 

Social media lit up with comparisons to science-fiction dystopian movies and books, ranging from “The Hunger Games” to the classic 1970s film “Logan’s Run.” Others photoshopped Stormtroopers into promotional images of the new uniforms. With a bit of squinting, those McDonald’s crew members could easily be confused for the crew of the Death Star. 

As one Twitter user wrote, “I like the new McDonald’s uniforms, but I’m a pretty bleak person myself.”



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