Taco Bell-Lyft partnership for drunk customers

Lyft announced a partnership with Taco Bell on Tuesday that will enable riders to make a free pit stop at the fast-food chain on their way home from the bar. E! News reports that the new "Taco Mode" feature will give munchie-craving passengers the option to hit up the Taco Bell drive-thru between the hours of 9 p.m. and 2 a.m. 

"We realized that for every person who has asked their Lyft driver to make a pit stop at Taco Bell--and we've seen many--there are likely those who weren't sure if this was possible," Taco Bell CMO Marisa Thalberg says in a statement to Business Insider. Taco Mode will also include a custom in-car menu, free Doritos Locos tacos, and what the company calls a "taco-themed car." The ride service will begin testing the feature in the next two weeks in Newport Beach, California, with plans to expand the service across the U.S. in 2018.




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