For the past five years, Budweiser has used their Super Bowl commercials to TOY WITH YOUR EMOTIONS...starting with that sappy ad about the man being reunited with the horse that he raised.
Since then, they've regularly gone back to the 'cute,' tearjerker well. Although, last year, they got a little meatier with a sentimental ad about IMMIGRATION, featuring the founder of Anheuser-Busch who came to the U.S. in the 1850s.
They got a little backlash about that one, so now, they're playing it SAFER. This year's ad is about...Budweiser...and how much THEY'VE helped the disaster relief efforts in Houston, Florida, California, and Puerto Rico.
The ad shows their employees canning WATER out of their beer facilities, which then goes out to places in need. It's true, by the way. They say they shipped out nearly 3 million cans of drinking water last year.
They set this year's tear-jerker ad to a new version of "Stand By Me" sung by Skylar Grey.