Bud Light Lime debuted 10 years ago, and it was a big hit...until it wasn't. A report earlier this year found its sales had dropped 35.5% over the past five years, which was the biggest drop of any American beer.
So Bud Light's strategy apparently is...DOUBLE DOWN.
Because Bud Light Lime just got itself a cousin called BUD LIGHT ORANGE, and it's showing up in stores around the country.
The big question, of course, is how does it taste? Here are some quotes from people on BeerAdvocate.com:
"It's honestly not terrible"..."More like a soda pop than a beer"..."It smells and tastes exactly like someone mixed Bud Light and orange Fanta"..."Taste is artificial orange, corn, and citrus, but might not be too bad on a hot summer afternoon."