Coming soon to Target: booze....while you shop!

USA Today reported Monday that grocery store prices have dropped 1.3% this year.  That seems tiny, but it's the first time in decades that prices actually went down.

I'm sure Wegmans will survive.  No worries for Danny, Colleen and company.  But chains are coming up with new ideas to get you in the store.

Example: Target. The chain applied for a liquor license for a store near Navy Pier in Streeterville (Chicago area) opening October 7. A LIQUOR LICENSE YOU GUYS.

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Shopping at Target is already an adventure. Imagine adding booze to the mix.

“We sell liquor at a number of stores, but we currently don’t have any Target stores that serve liquor on site,” Angie Thompson, a store spokesperson, told Fortune. If the license goes through, it will be the first time Target will sell liquor to customers who are shopping to consume on-site (vs. buying alcohol to take home.)


Wegmans has had market cafes for quite a while, but with New York State laws, it's difficult to garner a liquor license.  However, this will be the first for Target, the second-largest discount retailer in the country.

All the unnecessary things we buy at Target sober, can you imagine what we'll be packing in our trunks after a glass of wine?! Or two. Or three. Do you think they'll have a per-customer limit?

*Note to self* Bring disguises.

Who needs a girls night out when you all can just meet at Target and drink wine and shop for things you don't really need in your life, yet you can't live without?

The new store is “responding to local market conditions,” Thompson said. “Localization is a priority for us.” Similar to other sipping-while-while-shopping stores, Target said it plans to open more in-store cafes.


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